Welcome to Forever Strong

Break through barriers with nutrition, fitness, and mindset strategies (+ JOIN April Challenge!)

Women at any age can tap into strength and full potential.

Muscle-Centric Medicine® is an unparalleled system for eliminating unwanted body fat and stimulating muscle protein synthesis. The result: long-term metabolic boosts and dynamic wellness.

It’s my mission for women in their 30s, 40s, 50s, and 60s to access this cutting-edge science and evidence-based information that transforms and ignites newfound energy and strength. 

That's why, on April 1st, we are relaunching our Protein Challenge. 

In 4 weeks, the results are AMAZING.

Here’s the truth: 

The Muscle-Centric Medicine® system combines nutrition, exercise and mindset. And yes, it’s actually for women who are in later stages of life. We address each of these three pillars so you can cut overwhelm and feel empowered over your health. 

We’ll show you how to build muscle, dial in your nutrition, break the cycle of family health struggles, and embody a Forever Strong mindset.


When you join our app, you gain access to the tools, training, and insights that transform how you tackle everyday life and routines. 

I hope this sinks in:

The #1 way to actually transform your life & health is simple: Community. Why?

Yes, you will get nutrition plans and exercise knowledge delivered right to you. 

However, your environment is the #1 influence on your mindset and ability to achieve results. 

This is why we cultivated this space. You’ll get the evidence-backed efficient systems that have transformed 1,000s of women’s lives - but you’ll do it WITH like-minded, driven people. 

What to expect:

  • Three interactive calls a month for education and questions with Dr. Gabrielle Lyon and our medical team   

  • Exclusive "Ask Me Anything" podcast episode with Dr. Gabrielle Lyon 

  • Forever Strong-approved recipes 

  • Forever Strong Workout programs 

  • Forever Strong mindset tips 

  • Strategies and tips on incorporating dietary protein into your daily meals

  • Monthly checklist for action items to hold you accountable for achieving your goals 

  • Access to every challenge we host in the app 

You'll also be able to talk to other members, access health handouts and resources, and receive exclusive discounts on our favorite products.

What's in our 4-Week Protein Challenge starting April 1st? I'm glad you asked.

In your Membership, you get the incredible, cutting-edge innovative information rooted in science, research and proven methodlogy above. 

Included in your Membership, you get access to any Challenge we host... like this life-changing Protein Challenge.  

This is a step-by-step one-month powerhouse experience and approach I witnessed change lives last year in 2023. The goal is to educate and tangibly empower you to take life-changing steps towards your energy, health, strength, and hormones—the critical nuances society and doctors are NOT talking about. 

In this 4-week challenge, you will get:

  • A Protein-Forward eBook will break down how to calculate your macros, overcome common obstacles, and map out on-the-go protein ideas 

  • Protein-Forward recipes that taste amazing and help you hit your daily protein needs

  • Instant access to the ‘Foundations of Muscle-Centric Medicine’ training with Dr. Lyon so you can start immediately! 

  • Weekly live Q&A calls with Dr. Gabrielle Lyon and Muscle-Centric Nutritionist Julia Mitchell 

  • Weekly accountability check-ins through the app 

  • Private group community access for support from the others in the challenge and Dr. Lyon 

See you inside!